According to Shann Hurley, “the logo is not just a text font but something that can actually be constructed using origami methods”. I’m not that good at Origami, so I’ll give it a miss!
The man behind the rebranding exercise, Chris Bradshaw, Autodesk Senior Vice-President and Chief Marketing Officer, had this to say about it:
“Since Origami represents the convergence of art science and math, this also spoke to Autodesk’s broad product portfolio…”
For more on the logo change and how it came about, you can read more over at designandmotion.net