And here it is in all it’s glory!
According to Shann Hurley, “the logo is not just a text font but something that can actually be constructed using origami methods”. I’m not that good at Origami, so I’ll give it a miss!
The man behind the rebranding exercise, Chris Bradshaw, Autodesk Senior Vice-President and Chief Marketing Officer, had this to say about it:
“Since Origami represents the convergence of art science and math, this also spoke to Autodesk’s broad product portfolio…”